“Follow your dreams.” It seems that we have heard this adage so many times throughout our lives, but exactly how many people in the world can truly say that they have taken this advice to heart?
For three Columbia University graduates, following their dreams, or rather, following their sweet tooth is exactly what they did.
CNN reports the story of three young men who started their own business selling customized chocolate after being unhappy working in the financial world. The new business entrepreneurs state that they came up with their idea one day after a bunch of chocolate and other candies melted together in the backseat of one of their cars. Not wanting the candy to go to waste, they put the mixed candy concoction in the refrigerator; presto, customized chocolate bars with gummy bears and marshmallows.
The three friends launched their website that offers buyers the possibility of adding a multitude of ingredients into a chocolate bar. Success was quick, with the company, “Chocomize” making a profit soon after launching.
Of course not every idea becomes a success overnight, but Chocomize illustrates that with the right ingredients, success is possible.




